About The Mid Mama
If you’re somewhere between the young-mom years and the empty nest, between “having it together” and admitting most days you don’t — you’re in the right place. The Mid Mama is where attainable fashion meets honest beauty and wellness, and where real women share what midlife actually looks like: messy, funny, occasionally overwhelming, and worth talking about out loud. No filters, no pretending, no pressure to have it figured out.
Hello! I’m Gene, a corporate communications strategist by day, and by every hour, a mom figuring out midlife right alongside you.
After 15+ years in broadcast journalism and another 15+ years of leading public relations and communications for companies across telecom, healthcare and real estate, I built a career on knowing how to tell other people’s stories. The Mid Mama is where I finally started telling my own.
I came to marriage and motherhood later than most. My husband and I are raising two young sons we adopted, and every day I’m learning that “later” doesn’t mean less. It just means a different kind of beginning.
This is a space for the real, unfiltered middle: the fashion that actually fits your life, the beauty and wellness that isn’t about turning back the clock (because, unfortunately, we can’t), and the stories of women figuring it out one imperfect day at a time. Because non of us have it figured out, and that’s exactly the point.